- 24 Feb 2020
Sparkling, shining, twinkling in the light. You’ve happened upon the most amazing jewellery box.The kind of jewellery box that is kept up high, in the top of the cupboard, away from the sticky fingers of little girls who love to play dress-ups. The kind that holds the most special and unique pieces.
It’s beautiful and calm; something magic happens here, you can feel it.
Located on Sturt Street for just over 10 years now, Gems and Jewels was originally founded in Central Square Ballarat, 30 years ago. The move to Sturt Street was intentional and part of a bigger vision Suzy Allan, owner and creative director, had for her business.
Stepping off the street into what can only be described as a ‘hidden gem’ (pun absolutely intended!), this new location encompasses exactly what Suzy had envisaged for her future clients.
A special relationship is formed upon walking through those doors, one that matters and one that will be remembered. Although Gems and Jewels do sell “off-the-rack”, straight from the shop floor, their bespoke experience is what they are most passionate about and proud of.
A flurry of people work intently behind a partly obscured wall, as Suzy speaks of her creative process and her love for what she does. Suzy’s passion is palpable and contagious. It’s obvious this place of celebration, a place that captures some of the most significant times in people’s lives, has much more to offer than initially meets the eye.
A lot of what happens at Gems and Jewels happens behinds the scenes.
The bespoke experience involves many private consultations to carefully meet each client’s needs and wants. “Every client is different,” explains Suzy. “It’s a process, one that can be exciting and emotional, but ultimately filled with joy.”